|

This issue: The new Certified Organic regime in Canada
Previous issue:
A Guide to Ontario's Growing Season
Next issue: Sustainable Fish - what to make of organic fish
farms,
wild
caught and other alternatives.
 |
|
by Mario Fiorucci,
Co-Founder of The Healthy Butcher
|
What is organic meat? The question is seemingly simple,
yet to say confusion exists among consumers as to what
“organic” means is an understatement. A big thanks goes
to those brilliant marketers who have mined almost every
English word that connotes organic – “natural”,
“naturally raised”, “free range”, “cage free”,
“hormone-free”, “additive-free” – each meaning nothing
specific and far from being “Certified Organic”. What
the heck is a “natural” cow anyways? Isn’t the fact that
it was breathing at one point make it “natural”? In
December, 2008, new federal Organic Regulations take
effect which will slightly change the landscape of how
organic meat and organic food in general is produced and
labeled. Let’s take a few steps back to understand the
progress of organics in Canada to date.
continued below...
|

|

 |
ORDER YOUR THANKSGIVING FEASTS
October 13 is around the corner!
Now's the time to plan your family feasts!
Click here for our
complete THANKSGIVING MENU 2008. |
|
Whether its
our fresh, pasture-raised, Bronze Turkeys
grown exclusively for The Healthy Butcher,
or for special roasts of beef, lamb, game or
fowl, or our chefs' accompaniments, we have
everything you need to ensure all appetites
are sated.
Order online
or call 416-ORGANIC (674-2642)
To all of our Jewish and Muslim customers
and
friends during the holiday season,
L'Shanah Tovah and have an easy fast,
Ramadan Mubarak |
| |
|

What is organic meat? The question is seemingly
simple, yet to say confusion exists among
consumers as to what “organic” means is an
understatement. A big thanks goes to those
brilliant marketers who have mined almost every
English word that connotes organic – “natural”,
“naturally raised”, “free range”, “cage free”,
“hormone-free”, “additive-free” – each phrase
meaning nothing specific and far from being
“Certified Organic”. What the heck is a
“natural” cow anyways? Doesn’t the fact that it
was breathing at one point make it “natural”? In
December, 2008, new federal Organic Regulations
take effect which will change the landscape of
how organic meat and organic food in general is
produced and labeled. Let’s take a look at how
we got to where we are today and where we’re
headed.
Since 1999, Canada has had voluntary national
organic standards in place. The standards
required that for a food to be considered
“Certified Organic”, it would have to be raised
or grown according to principles that are at
least as beneficial as those set out in the
Standard for Organic Agriculture
(CAN/CGSB-32.310). Further, the farmer must be
certified by one of a limited number of private
certifying bodies that has been accredited by
the Standards Council of Canada. For example,
the majority of the meat sold at The Healthy
Butcher is accredited by the agency called the
Organic Crop Producers & Processors of Ontario
(OCPP). OCPP’s standards are a small book onto
themselves, and detail almost every aspect of
how organic crops are to be grown, and how
organic meat is to be raised. For example, meat
that is Certified Organic by OCPP requires:
-
No use of chemical pesticides, herbicides, fungicides, and
fertilizers in the growing of the animals’
feed, and all feed must be 100% organic;
-
No use of genetically modified organisms;
-
No use of growth hormones;
-
No use of drugs (such as antibiotics);
-
No use of animal by-products for feed;
-
Treating animals humanely (i.e. they have outside access at
all times, and space requirements are set
out on a per animal basis); and
-
All records are kept for 5 years.
The process of being certified by an independent agency is what makes an organic
product “Certified Organic”. I like to compare the certification process to
financial auditing; would you invest your money into a company without audited
financial statements? No. On the same token, the certification process adds a
higher level of legitimacy to the claims that the farmer is making.
There has always been two prominent weaknesses with the current organic system
in Canada: (1) there is no official enforcer appointed to oversee the
implementation of the organic standards, or govern the use of the word “organic”
and protect consumers against misleading or deceptive labeling practices; and
(2) the organic standards are not consistent from one certifying agency to
another because the published federal standards form only the minimum
requirements – each certifying agency has adopted their own version of what
“Certified Organic” should mean – so, one agencies “organic” is not equal to
another agencies “organic”.
| With these problems in mind and the
explosion of the organic food industry,
the Canadian government moved forward to
implement an official Canada Organic
regime. The Organic Regulation was
passed into law December 14, 2006, with
a two-year transition period, meaning in
December of this year the new regime is
to take effect. The Canadian Food
Inspection Agency (CFIA) is the
appointed enforcer of the new regime.
The new organic standards will be
mandatory for those who wish to market
their product as organic, and the
product will be traded across provincial
or international borders or bear the
Canada Organic Logo. |
 |
The process of getting a food “certified” essentially remains the same; a
processor still needs to be certified by a private agency that is accredited by
the government. Except after December of this year, the accreditation for the
certifying agencies will be performed by the CFIA, and the organic standards
that are to be met are now unified – i.e. agencies will not be creating their
own standards as is currently. The Standards for Organic Agriculture - which
before only formed a set of “minimum” requirements - were revamped in 2006 to
become comprehensive standards with less room for interpretation.
Like the standards used by OCPP, the new federal Organic Production standards
set out details for sustainable practices like animal welfare, soil fertility
via crop rotation, mulching and manure management, and the prohibition of GMOs,
irradiation, synthetic pesticides, fertilizers and herbicides (if you wish to
peruse the full set of standards,
click here). The overarching principle of the
standard is to “develop enterprises that are sustainable and harmonious with the
environment.”
Without a doubt, the new regime is a step forward in Canada and will bring us
closer to a unified set of standards to define “organic”. I wish I could say
with confidence that the new regulations are the magic bullet for eliminating
confusion in the organic industry; but I can’t. I see three apparent weaknesses
that will limit the effectiveness of the new regime. First, for products that
travel only within the province (in other words, the majority of products that
matter to us), organic certification will remain voluntary as it is currently.
Presumably, a product can still claim to be organic and not fall under the new
regime so long as it is not crossing provincial or international borders or
bearing the Canada Organic Logo. If farmers and processors are allowed to make
an organic claim for non-organic products marketed within a province, the
integrity of the word organic will quickly be eroded and consumer confusion will
increase rather than decrease. Understandably, the federal government does not
have jurisdiction to enforce laws within the provinces. But I would have thought
that a major part of the new regime would have been to take a lead and work with
the provinces from the get go to adopt a single national organic program. It
should be noted that both Quebec and B.C. have provincial bodies in place to
govern organic. Manitoba will be enacting a provincial law this December that
enforces the national Organic Regulation. Hopefully, we’ll see all of the
provinces follow suit.
Second, will the new regime function as another barrier for small farmers? I
phrase this as a question rather than a statement because we’ll have to wait and
see how the CFIA enforces the regime. I started this article by essentially
bashing the other terms that are used to advertise food – natural, naturally
raised, etc. All phrases used other than “Certified Organic” have no legal
meaning, and are self-governing. But frankly, many of the small farmers in
Ontario, for that matter, many that we deal with at The Healthy Butcher, are not
big enough to undertake the certification process to become Certified Organic –
nor does it make economic sense. We often carry “Naturally Raised” products
because they are the best out there, and often times, better than the Certified
Organic alternatives. I would much rather buy Elk from a small Ontario farmer
three hours away who raises his Elk 100% on pasture but is not Certified
Organic, than to import Certified Organic Elk from thousands of miles away and
not know for sure how the animals are raised or what they are fed. The key for
all the products we carry is to know the farmer and visit the farm to understand
what he or she is doing, and then be able to explain to the end consumer with
certainty that this Elk was raised locally, without the use of any hormones or
antibiotics, and raised solely on a pasture that has not been sprayed with any
pesticide or fertilizer for over ten years. Being 100% grassfed, the resultant
Elk meat naturally has a high level of Omega 3s and essential fatty acids (which
disappear if grains or corn are introduced into the diet to fatten the animal).
So yes, the Elk we carry is labeled “Naturally Raised”, one of those very
phrases that I despise; but I have the knowledge of what that phase means to us to share
with anyone who cares to listen.
I visit other food retailers as often as possible – “comp shops” as they call
them. I found myself in the meat section of a large grocery store nearby, which
will remain nameless (it rhymes with Rominion). I picked up a plastic wrapped
package of boneless, skinless chicken breasts made by Maple Leaf Foods Inc. that
was labeled “Prime Naturally”. Huh? This was definitely worth a little more
research. As it turns out, Maple Leaf Foods uses a vegetable grain feed composed
of a “blend of corn, wheat, soybean, canola, and vitamins that contains no
animal by-products”. Truthfully, I thought feeding vegetables and grains to
chickens without animal by-products was a given. But ask if antibiotics are
allowed, how many chickens are raised in a barn and whether or not they ever see
the light of day, if the vegetables and grains in the feed are all GMOs… no
comment. Clearly, the term “Naturally” has many meanings.
Returning to the point at hand – the new regime does not protect the small
farmers that need protection. The small farmers are those that are keeping
breeds diverse – keeping Berkshire and Tamworth pork from disappearing off the
planet, and keeping heirloom varieties of tomatoes in existence. The CFIA has
the ability of strictly enforcing the new regulations and stopping producers
from labeling its products “natural” because that term “suggests to the
purchaser that the product or its ingredients were obtained according to organic
production methods.” I would welcome strict enforcement so long as there is a
system in place to help small farmers into the organic system. But there isn’t.
So what will happen to my Naturally Raised Elk? Will it be classified as
conventional, even though clearly it is not? I am quite certain that the
large-scale organic companies with a lot of money behind their production will
be able to caress the regulations and market their products effectively. It’s a
lose-lose situation for the small farmer. I often hear about the sad stories of
farmers in third world countries growing coffee beans who can’t make ends meet;
I have secret to share with everyone – if you want to meet poor farmers, just
visit most small Ontario farms. Our local farmers need our support now, more
than ever, and the new Canada Organic regime does nothing to aid them.
Hopefully, the CFIA realizes the importance of protecting the small producers
and enforces the rules in a way that favours the authentic farmers.
And finally, my biggest qualm – I believe the new Canada Organic logo will give
more marketing prowess to internationally produced McOrganic food rather than
support locally produced food. A mere ten years ago when someone spoke of
“organic”, it was assumed that the product was “local”. A mere sixty years ago
before the explosion of synthetic fertilizers and pesticides and the growth of
travel, there was pretty much no other way to eat besides local and organic.
Today, the new organic standards do nothing to differentiate local products. At
what point did the localness leave organics? I fear that many consumers will be
swayed to purchase a package of lamb chops that is labeled with the fancy
“Canada Organic” logo, despite the fact that the lamb was raised in New Zealand.
Yet, there is no limitation on carbon footprint.
Do you know that food may be labeled as “Product of Canada” so long as 51% of
the production costs, or the “last substantial transformation” of the product,
happens in Canada? Ridiculous isn’t it? With the Canada Organic label, the
federal government had a perfect opportunity to show its understanding of the
deficiencies in the current “Product of Canada” / “Made in Canada” monikers and
gain real ground in giving validity to locally produced food. Unfortunately, the
Canada Organic logo was designed with no such understanding in mind. However,
rumour has it that the official implementation of the new organic regime will
likely be delayed into sometime in 2009 because the Canada Organic logo will be
redesigned to reflect the origin so that products labeled “Canada Organic” won’t
be interpreted as being a product of Canada if is not. We’ll soon see how the
logo is redesigned and whether the “localness” of organics is brought a step
closer.
All in all, I am very happy to see an official recognition in Canada of organic
products. I have always been, and will continue to be, a huge supporter of
Certified Organic products. But we have a long way to go before consumers can
have 100% faith in the government enforced system. It does nothing to prevent
McOrganic products all over store shelves. And it does nothing to reduce our
consumption of imported products. Never has food been more of a global commodity
than it is today. We have access to all fruits, all vegetables, all meat, 365
days of the year. Is the real choice only between organic versus conventional,
or imported versus local? Throughout all of our discussion we often forget about
the option of not eating fresh tomatoes in February. Now, more than ever,
whether you are buying your food at your local butcher shop, grocery store, or
farmers market, you must ask questions. And ask a lot of questions! If you don’t
get satisfactory answers, find another source. And now, more than ever, faith
and trust in the people that source your food is essential. Support the
retailers that share your values otherwise within a few years your only option
will be to buy products and thereby support the very producers you wish to
avoid.
To access past issues of live to eat? Click
here.

MORE INFO ON
THE HEALTHY BUTCHER...
The Healthy Butcher has two locations:
565 Queen St. West, in downtown Toronto
298 Eglinton Ave. West in midtown Toronto
To contact us, call 416-ORGANIC or visit our
web page.
Click here for The Healthy Butcher's website
|
MORE INFO ON
ORGANICS, NUTRITION, RECIPES, and COOKING
GUIDES
We have a full library of information at the
click of a link.
Click here for our library |
OUR PRIVACY POLICY
The live to eat newsletter is a
free monthly newsletter distributed by The
Healthy Butcher.
All e-mail addresses are kept confidential.
All unsubscription requests are honoured.
For more information, please refer to our
privacy policy.
Click here for our Privacy Policy |

| | | |
|